Shopify Vs Magento: How to Choose the Right eCommerce Platform for Your Business

Shopify and Magento are two popular eCommerce platforms used by businesses to build and manage eCommerce online stores. Shopify refers to a hosted platform that offers a user-friendly interface, and a range of features for creating and managing online stores. The platform helps with numerous perks, including website design, product management, payment processing, marketing tools, and more.  

On the other hand, Magento support services refers to an open-source platform that provides flexibility and customization options that help create an eCommerce website. Also, it offers advanced features for managing large product catalogs, creating custom product pages, and integrating with third-party software.   

Both these platforms share their advantages and are suitable for various types of businesses depending on your business needs and goals.  

In this blog, we shall find out more about Shopify Vs Magento. So, if you’re struggling to choose one of the two eCommerce platforms for your website development services, this blog is all you needed. So, let’s get started!  

What are the major differences between Shopify Vs Magento  

The decision of choosing Shopify or Magento solely depends on your eCommerce website requirements. However, there is a significant difference between both eCommerce platforms, which may help you choose wisely.   

Shopify and Magento are two popular e-commerce platforms with different features and capabilities. Here are some of the main differences between the two platforms:  

• Hosting: Shopify is a hosted platform, which means it takes care of hosting, security, and maintenance for you, while Magento is a self-hosted platform, which requires you to set up hosting and take care of maintenance and security yourself.
• Ease of use: Shopify is known for its user-friendly interface and intuitive design, making it easy for beginners to set up and manage their online store. Magento, on the other hand, requires some technical expertise to use and customize.
• Customization: Magento offers more flexibility and customization options than Shopify, allowing you to create highly customized and complex e-commerce websites. Shopify has a more limited range of customization options, but it is easier to use for basic e-commerce sites.  
• Cost: Shopify has a monthly subscription fee, which includes hosting and support, while Magento support services is a free, open-source platform, but you will need to pay for hosting, support, and development costs.  
• Features: Shopify offers a comprehensive set of e-commerce features, including website design, product management, payment processing, and marketing tools. Magento also offers these features, but it also has more advanced features for managing large product catalogs, creating custom product pages, and integrating with third-party software.  

Ultimately, the choice between Shopify and Magento depends on your business needs, budget, and technical expertise. If you’re looking for a user-friendly platform that’s easy to use and set up, Shopify may be the better choice. However, if you need more customization options and have the technical expertise to manage a self-hosted platform, Magento support services may be a better fit.  

Summary  

Shopify vs Magento is two popular eCommerce platforms with their own unique features and capabilities. As mentioned, Shopify is a hosted platform that offers an easy-to-use interface, comprehensive eCommerce features, and a monthly subscription fee that includes hosting and support.

In contrast, Magento is a self-hosted, open-source platform that offers highly customizable options, and advanced features for managing large product catalogs, and integrating with third-party software. Above all, it requires technical expertise to set up and manage.   

Overall, Shopify is a better option for businesses looking for a simple, user-friendly eCommerce platform, while Magento is highly suitable for businesses with complex needs and technical expertise.  

Are you looking for an eCommerce Magento 2 development company that can guide you with the latest trends, and technologies? We can help. 

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How Support Services Maintain the Superiority of Your Magento Store?

Brands running E-commerce store need regular maintenance to survive in tough competitive world. They have to offer unique features and secure transactions with fast checkout features. To ensure every element is in proper shape, regular maintenance support is critical. In this blog, we will discuss why Magento 2 stores need timely support from professionals. 

Importance of  Support Services for Magento Store 

1. Troubleshooting 

 On several occasions, you will face situations when your e-commerce store is not running appropriately. It is not loading at the desired speed, facing performance glitches or mobile responsiveness is not up to the mark. Here comes the need for official Magento support. They have the proper expertise to clear all your concerns and can be consulted 24/7. 

2. Customization

E-commerce industry needs to update its services as per user feedback and market trends. If not updated on a timely basis, chances are high of losing potential customers. The support team has the expertise to make regular content updates and product descriptions. Latest product launches, discount offers, and other customization are done to improve e-commerce store visibility. 

3. Data Security 

E-commerce website is loaded with a large volume of customer data and needs a proper security solution. The support team helps e-commerce brands to keep data protected from possible threats and leaks. They implement advanced strategies and backup methods to secure customer data from malevolent people. Without data security, your business reputation is at stake.    

4. Latest CMS Version 

E-commerce CMS gets regular upgrades every quarter. It becomes challenging for businesses to keep an eye on upgrades. To ease the burden Magento support services keep themselves engaged with the release of the latest version. They are well aware of the upgrade process and what parameters need to be followed in terms of functionalities as well as extensions. 

5. Technology Updates 

Technology updates are a little complex for eCommerce stores to perform efficiently. So the guidance of Magento experts is required to address the problems. Major issues occur at the time of installation and content update. Once you update the store to the latest version by default security patches are integrated to eliminate any possibility of cyber threats. Moreover, the support team understands the importance of data confidentiality and security for business growth. 

6. Third-Party Integration 

Magento store success is not only dependent on the features. It even needs a personalized customer experience which is possible with the addition of third-party extensions. Having outdated features, plugins, and extensions hamper the online store’s performance. Such situations can be addressed with Magento 2 development company timely support and continuous monitoring.  You can also add custom modules and extensions to meet your business convenience. 

Extensions offer additional flexibility in adapting to your business model. In addition, the presence of marketing tools boosts eCommerce store promotional activities. Several extensions are available to streamline order fulfillment, customer data, inventory management, stock control, shipping, and return policies. 

Having a Magento support team focus on the online store’s stability, eliminating the possibility of technical glitches and security challenges. They even assist in improving sales and growing business to the international market. 

Wrapping Up 

E-commerce store owner look for long term success and it can be achieved by Magento support services. It is an important factor when we talk about the marketing strategies and has vital impact on your website’s overall ranking. Looking for most effective solutions helps to achieve desired growth, sales and credibility. Reach out to a professional development agency to implement eCommerce as a routine part of your business.

Top 5 Magento Development Tools to Ace in 2023

If you want to create a website to promote your company, Magento is the best option. Why? Magento has all of the unique features you’ll need for your website. It can also improve your web game. However, there are some Magento development tools that you should be aware of to use on your website.

First, it saves your developer time, and second, it expands your website. For more assistance, you can hire Magento 2 developer. So, if you want to learn about some essential website development tools. Let’s dive deeper and explore. 

Must-have Magento development tools 

Here are some Magento 2 tools to use for applications. 

Magento Debug 

Let’s start with the first Magento development tool in the list. Magento Debug is a developer’s toolbar on the Django framework. Developers understand the script and how to specify their attributes. Although the debug toolbar and Magento development toolbar is almost the same. But, the features of both tools are nearly identical.

Moreover, Magento Debug helps to deduct those issues, saving you time and money. You can hire Magento 2 developer for more guidance. Additionally, it provides a solution that does not negatively impact system performance. 

Xdebug 

Here’s the next Magento tool. With the Xdebug extension, you can debug your PHP code. It explains how to configure Xdebug and PHPStorm for debugging. So it makes it free to use any of the IDE. Furthermore, you can identify and address bottlenecks in your development process. 

When you use Xdebug, you can add breakpoints to the code to stop it from running. You can use it to debug PHP programs using the DBGp debugging protocol. You can hire Magento 2 developer for more guidance. As a result, you see the output after only one function. Furthermore, it contributes to time savings from debugging and testing. 

As a result, the various outputs you can see after only one function execution. So, you’ll save time troubleshooting your code and performing other tasks. It aids in PHP program debugging by utilizing the DBGp debugging protocol. This application can assist you in profiling PHP script specifics. 

PHPStorm 

PHPStorm is a quite modern and popular PHP IDE. It assists you in managing large eCommerce projects. The Magento 2 extension for PHPStorm auto-completes the code from the Magento store. It also helps you in navigating the extensive Magento 2 source code.

It includes GraphQL navigation line markers, class method development, and declaration testing. When you need to replicate the same code structure, the PHPStorm live templates tool comes in handy. You can seek Magento 2 support services for more guidance. And all while maintaining the code’s quality in different locations. Furthermore, PHPStorm is suitable for Magento development. 

EcomDev PHPUnit 

EcomDev PHPUnit is our next tool. This extension is quick and provides quick tests of Magento modules, blocks, layouts, etc. And you can easily check all of them. So, you can use testing methods with the assistance of Magento developers.

During runtime, you will notice that other test objects take over the system. That is until a secure test database connection is made. As a result, you do not modify or change core files or the Magento database. 

MageTools 

Finally, we arrive at an effective management tool. Magetool is yet another effective development tool. Because it aids in the development of Magento websites using the Zend framework. Magetool assists you in reducing time-consuming, insignificant tasks. This plugin helps you in carrying out workflow instructions rather than simply switching.

Furthermore, inserting a module accelerates the development process. It made data migration to Magento admin and MySQL databases simple. Magento support services might help with some guidance. Programmers can easily carry out instructions, increasing work efficiency significantly. 

Conclusion: Although this list is huge. But some of the above-mentioned will surely help you. For more consideration, consult Magento 2 development company for more projects. 

Why Magento is the Preferred Platform For E-Commerce Development?

As per Business News Daily, Magento is the best E-commerce platform for enterprises and fast-growing online businesses. E-commerce is a fast-paced and changing market where companies need to be responsive. This is where Magento CMS is far superior than its competitors. 

Over 20% of all E-commerce sites worldwide are Magento-based, which is quite obvious seeing its feature set. So, if you’re still confused, we’ve compiled a list of reasons to choose Magento 2 development company for your e-commerce.  

Key Reasons of Magento CMS Success 

1. Search Engine Optimization 

Gaining organic traffic from search engines is one of the most popular means to gain ROI. Magento helps SEO by supporting you to build URLs, tags and descriptions with proper keywords. In addition, Magento help to drive inbound traffic, having set of powerful tools help in improving conversion optimization.  

2. Mobile-Friendly Platform 

This is highly crucial feature for Magento e-commerce development services, wherein whole shopping can be done via mobile platform.  

• Drag and drop facility  

• Swipe, zoom, and multi-touch  
• Compatible with media files  
• HTML5 language to build mobile responsive website  
• Clear and user-friendly catalog management 
• Great for iPhone, Android, and other platforms 

3. Website Maintenance   

Magento is a popular CMS for e-commerce development and very well knows the relevance of website management for startups. In fact, it assists admin to manage multiple website from a single dashboard. 

• Multi-language options & currencies 
• Magento integration with third-party apps 

• Templates integrated with customized design 
• Captcha enabled websites for immediate response  
• Tax calculation as per the location, and product type 
• Control websites straight from the admin panel and essential data  

4. Product Catalog Management 

Product catalog is the most crucial element for the online store. No matter what you are selling on your e-store comprising wearable, beauty products, electronics, or fashion stuff it is important to manage catalog. The CMS offers quality features consisting – 

• Supports virtual products 

• Seamlessly edit and delete product reviews 
• Complete inventory management 
• Perfect customized services  
• Import and export products   
• RSS Feeds   

5. Secure Checkout & Payment Services 

Checkout and payment is a key concern for users when choosing the right platform for the shopping cart. You can hire Magento 2 developers to easily integrate your desired alternative for payment and shipping extension.  

• One-page checkout 
• Ship to multiple locations in one order 

• Comprehensive SSL security support for front-end and back-end orders 
• Full assessment for shopping cart tax and shipping costs 
• Flat rate shipping, and Shipping services with Order tracking  

6. Real-Time Support  

You can buy premium Magento Support subscription for additional benefits. This helps to fix your website concerns with professional experts. The price of the premium service relies on the products and the company target audience. They will customize it and add upgrades as per the requirement. In addition, Magento has a vast community of expert developers, testers and researchers serving queries of users.  

7. Page Construction  

Magento comprises of two important elements Page Builder CMS or Content Management System. It helps to construct page with latest features that can engage the customer. With Magento 2 CMS it is important to build the base yourself and then add upgrades as per need.  

Wrapping Up: 

Magento CMS is known for its advanced and secure features. The customization capabilities it offers to developers is simply remarkable seeing the market trends. The best thing that makes it the first choice of the startups is being an Open-Source platform.

Seeing the above mentioned features popular brands have opted for Magento support services for desired business outcome. The latest Magento release is far more superior to the old version and is the preferred choice of reputed brands. 

Why Magento 2 Headless commerce is the future of Online Selling Business?

E-commerce sales will cross 5 trillion-dollar mark by 2023 end. Headless commerce is popular Magento 2 architecture becoming highly significant for business growth. It operates by separating your back-end infrastructure from the front-end customer interface.   

The headless commerce offers complete liberty to sell anywhere removing any sort of design limitations. This involves creativity and willingness. Statistics reveal over 60% of business enterprises are building solution to boost their e-commerce strategies. It is estimated that headless commerce solutions will be adopted by over 76% e-commerce businesses within the next 1-2 years. Magento 2 Headless has received multiple discussions, but it is worth to invest. To ensure the implementation is properly performed, it is important to learn everything about headless. 

What is Headless Commerce? 

Headless commerce is the key architecture behind an e-commerce platform and runs by separating the front-end experience from the back-end technology. Brands with no access to template front ends have liberty to create highly personalized shopping experience for customers. 

With the availability of the headless commerce architecture, vendors can simply turn latest technologies mentioned below into a digital storefront with commerce functionality. 

• Vending machines 
• Mobile apps  
• Social media 

• Smart mirrors 
• Voice-assisted technology  

Key difference between headless commerce and other CMS architectures 

A headless architecture guide sellers with advanced tools to engage large number of customers rather outdated e-commerce platform. Headless commerce separates both front and back ends of an e-commerce store. But each side has multiple benefits, since customization can be done without impacting the other. This both saves time and supports delivery of an improved customer experience across multiple customer segments. 

Separating the front and back ends brings multiple opportunities. The most common use case is to push content to the front end with the guidance of an existing CMS rather than the commerce platform.  

Benefits of Investing in Magento 2 Headless Commerce 

Headless commerce surely positions your Magento e-commerce development to new heights.  

1. Faster time to market 

Experiments and customization can be done easily when you go for headless e-commerce. This improves the concerns of developers who face challenges to work on both front and back-end systems.

Applying headless, ensures customer-related job can be done separately, without waiting for back-end work, and vice versa. The copy is easily separated from the code and guide each team to keep going without depending on the others to complete first. 

2. Personalized Control  

Headless works great with everyone. Existing systems coded in different languages can address key integration, even those impacting the customer experience. Insights shows 55% of e-commerce leaders said their existing platform is capable to support their business for not more than a year.  

Once a brand excel, UX becomes key tool to improve growth. We find brands that continuously grow on their CMS theme to experience new challenges that must be addressed and uncover latest needs that would improve regular growth.  

3. Personalized Shopping 

Headless commerce offers Magento 2 development company developers improved flexibility to serve data to customers, no matter which device they’re using. Headless assist split test what you build so you can improve the customer experience. It becomes easy for the developers to apply changes to the e-commerce website your consumers are accessing. Passing information personalize the complete customer journey.  

Shoppers love spending more than planned when they have personalized shopping experience. Going headless affords agility crucial for a brand to keep up with changing customer engagement requirements.  

Wrapping Up: 

Renowned E-commerce businesses are in favor of headless architecture seeing its benefits. Above all, it is guiding them and has several benefits as mentioned above in the blog. Additional efforts are required for headless commerce, but the outcome remain for longer duration for overall business growth. Conventional approach is still admin-friendly to work with, but then again, change is a necessity.

Magento Vs Shopify: Which One To Choose From?

Choosing an eCommerce platform can be tough, especially when you’re on the fence between two of the industry’s top providers—Magento and Shopify. At this point, you might be wondering about Magento vs Shopify. What are the differences? Which platform is best for me? 

Luckily, we have your answers. Whether you’re ready to build an online store from scratch or interested in improving your current website, this article will give you the information you need to make an informed decision about how to go about it. 

Difference Between Magento and Shopify  

Both Magento and Shopify are eCommerce platforms that help you sell your products online. Both platforms offer similar features, but there are some significant differences between the two that you should know about before deciding which one to use. Here’s a breakdown of each platform: 

Magento was originally built as an open-source solution, meaning that anyone can modify the code if they choose to do so. One downside of this is that there are many different versions of Magento available, all with their own unique bugs. 

On the other hand, Shopify is closed-source (meaning its code is private), making it easier to manage bugs and updates without relying on outside developers. The most recent version of Shopify also offers more design options and better SEO integration than previous versions, making it much more competitive in today’s marketplace. 

However, because Magento is open-source, there are significantly more third-party apps available for use with the system than for Shopify (although this has started to change). Additionally, both Magento and Shopify have upsold that can be added later down the line. 

If you want to create an incredible solution that can help you get the most out of eCommerce, hire Magento 2 developer with expertise. 

Magento vs Shopify: Benefits Of Choosing 

Magento: 

• The best part about using Magento is that it’s really easy to do some optimization and integration for your business needs. Not only does this program come with robust SEO for indexing control, but you can also choose the landing page for whichever platform – which could be used for a site of either small or large size. 
• Magento runs on its global cloud foundation, so no matter where you are in the world, we’ve got you covered on uptime and scalability. And this list goes on—we’ve got up-to-date audit extension capability, so whatever size project you’re working on, we’ll have what it takes to meet all your digital marketing needs. 
• Plus, if there are certain aspects of Magento that don’t suit what you need just now? No problem! You’ll always have the option of adding them later when they come available via frequent updates throughout the year—there are tons of new upgrades happening weekly! 
• Moreover, every Magento 2 development company provides top-notch support & quality service. 

Shopify: 

• Shopify has great payment options for residents of Australia, Canada, Hong Kong, Germany, Japan, Singapore, New Zealand, and the US but is unavailable in other countries. It offers only a few free eCommerce templates or themes which may require you to enlist the services of 3rd party developers if you want premium layouts. 
• Shopify Facebook integration doesn’t always work well across all regions (adding products to carts isn’t possible). 

• Additionally, while you may be able to access Lite versions at no cost upfront (depending on where you live), these won’t allow you to build a fully functioning standalone website online – they’re simply too limited! 

Conclusion 

If you’re looking to build an international company or start-up, then Magento2 is the way to go. Shopify works best for small, straightforward transactions. However, if there’s still some confusion regarding which platform would work best for your e-commerce store—you’re not alone!  

We have a decade of experience building Magento 2 and Shopify commerce sites at a competitive rate. And it has helped countless businesses flourish from nothing into something mighty impressive with Magento support services & development. Have a peek around our site to see all that we’ve been able to do for other people in similar situations; I’m sure we can work wonders for you too! 

How much cost is involved in Magento PWA Development in 2022?

Businesses across the globe are doing all efforts to get back on their track after pandemic times. Most of the enterprises are focusing towards the online business model to engage prospects and serve customers. 

Daily items are being ordered online and the industry is growing due to online businesses. Having an online presence is not sufficient to beat competition. To ensure your e-commerce success, it is important to create a virtual presence across all the diverse platforms.  

Magento offers PWA in terms of Magento PWA solution. With this technology, you do not have to build a mobile app from scratch but in Magento 2 PWA Development; Magento 2 development company use a combination of technologies and solutions to offer the Magento E-commerce website as a web application. To make an investment in Magento PWA it is important to know the cost involved in the development work. But before that Magento PWA benefits are essential to understand.  

Benefits of Magento PWA in 2022 

1. Offline Access   

The best thing is PWA accessibility even without internet access. Although it is not possible for the customers to make purchases online without internet, with PWA you can give access to important business processes offline and encourage customers to take action anytime anywhere. 

2. Push Notifications 

Whether new product is launched or you wish to promote a new product, Push Notifications is available to deliver personalized messages. It is a perfect marketing strategy and used to avoid shopping cart abandonment to complete order. You can send timely push notifications to your customers to avail latest offers. But make sure to hire Magento 2 developer about the volume of push notifications as it can impact your brand image and lead to the app abandonment. 

Cost of Magento PWA Development  

1. Using Magento 2 PWA Extensions (<$300) 

Magento 2 PWA extension is probably the cheapest option to consider. Regarding features, extensions have common PWA features including “add-to-home-screen” button or push notification. But it doesn’t include complete functionality of PWA like background sync, offline usage, etc. 

Apart from that, some extension lack Magento standards. This can lead to complex code conflicts after making an update. Moreover, this solution can result in slow loading and unsmooth performance. 

2. Medium Magento PWA Cost ($300 – $3,000) 

Medium-priced themes offer higher benefits to merchants. They usually come with engaging and complete designs, core features of Magento and PWA. Moreover, essential e-commerce functions, not to mention services like installation, updates, and support. 

3. Custom PWA development services 

The cost for a theme like this often higher than $3,000. The charge of customizing themes is conditional upon Magento 2 development service and the complexity of the requirements. All in all, premium theme would be a better option for end clients. After buying the theme, they will be offered services like free installation, support, and updates in the long term. 

With the support of a Magento 2 development company, you not only improve your sales but also contribute towards brand image and in very less time. When you opt for Magento PWA it guarantees smooth integration with your website. So, to grow online sales all you have to approach a professional PWA builder that can meet your technical requirements and has the desired Magento Progressive Web App development experience. 

Wrapping Up 

How about going with the trend and convert your E-commerce store into a PWA? Well, to perform this you have to hire Magento 2 developer to boost your online business. What’s more, a lot of time and money is saved on app development while improving the user experience. The developer integrate all the expertise to make sure smooth functionality. The development company has the objective to build the best-in-class PWAs using the robust Magento platform. 

What are the benefits of investing in Magento 2 Ecommerce Extension Development?

Running an online selling store is a challenging job which requires creativity and flexibility. Magento is a secure & robust CMS to build an E-commerce store. To improve performance, merchants integrate extensions within the Magento store. Extensions are available both as free & paid version. A number of offline stores have moved to online websites to engage potential buyers.  

Magento extensions are small software integrated to meet relevant functionalities into the website. While there are several available by default, merchants can avail of Magento 2 extension development service to integrate desired extension. Before knowing the benefits of extensions, let’s learn about a few major extensions for the online selling store. 

Types of Magento 2 Extension for E-commerce Development 

1. One Step Checkout 

One Step Checkout handle all types of complex checkout methods. Customers complete the transaction in a fast & secure manner. With this extension, customers can fill data like shipping address, payment method, and other details within a single page.  

2. Paypal Multicurrency Magento 2 

When customers access the checkout for payment, the online store displays the currency, confusing customers. This results in cart abandonment, and ultimately loss of sales. With the guidance of Magento 2 development company, brands integrate Paypal Multicurrency Magento 2 extension, helping customers to make payments in their preferred currency. 

3. Advance Report Magento 2 

This extension is a perfect tool to understand the Magento store performance. It keep a sharp eye on different metrics to analyze store success. When key performance metrics are available, marketing platform can be designed as a powerful, and engaging one. 

Benefits of Magento 2 Ecommerce Extension Development 

1. Inventory Management 

Inventory management needs a lot of time & investment. The same goes for the E-commerce business. If inventory management is not properly done, it can hamper the business activities. To manage inventory, Magento 2 extensions can be integrated for following benefits: 

• Multi-Store Support 
• Sales Order Management 

• Purchase Order Management 
• Supplier Management 
• Product Inventory Management 
• Inventory Transaction Log Management 
• Push Notifications for Inventory Updates 

2. Improve Backend Operations  

There are several operations run in the backend of the online selling store. And you would need proper extensions to manage the backend as well as frontend. Being a business owner, it is important to have extensions that help in work completion. This means you would need a mobile platform to manage the e-store. Look around for Magento 2 expert to integrate different extensions for customer records, accounts, reviews, and sales management. Here’s how extensions support: 

• Business Insights on Reports 
• Store Products Management 
• Customer Management 

• Multiple Store Management 
• Customer Review Management 
• Push Notifications for Important Actions  

3. Global Reach 

E-commerce sellers come across language barriers to target global market. When customers feel uncomfortable to know the products, cart abandonment occurs. Thus, serving them in their native language, it would be easier to reach audience across borders. To save you from this situation language extension plays a vital role to engage global audience. Check its features: 

• Translate Product Details 
• WYSIWYG Editor  
• Translate the Content 
• Store Review Translation 
• Translate Specific Content Strings 

• Translation of Bulk Categories 

4. Timely Shipping & Tracking 

Once you have availed Magento 2 Development Services and getting a good number of orders, it becomes crucial to deliver the products on time. Some merchants implement outdated techniques for goods delivery and email their customers. But this process has several loopholes resulting in human errors. A proper extension addresses these concerns. 

• Select Delivery Time & Date 
• Build A Date & Time Format 

• Set Intervals Between Orders and Delivery 
• Keep a Track of Delivery Orders 
• Display Delivery Time & Date with Charges 

So, from above it is simple to explore different advantages and types of Magento 2 extensions to build a secure, scalable & robust online selling store.   

Wrapping Up: 

The above mentioned are some of the key benefits of Magento 2 extensions for an online selling store. Just be ready with your online store requirements and integrate the extensions which synchronize with your projects. If you come across any performance concerns simply hire Magento 2 developers to meet both business & end-user needs. You can hire a professional agency to serve all your business needs in the best possible manner without delay. 

Top Magento 2 Maintenance Issues You Must Know

Magento eCommerce websites are the best working examples of online business stores. However, like any other eCommerce website, it is also a digitally working machine that requires routine maintenance. So, if you are looking for regular Magento 2 store maintenance or struggling with some critical Magento issues, we offer Magento support service for both.   

Common Magento 2 issues  

Before getting started, let’s discuss some of the most common Magento 2 issues to look out for:  

• Performance issues: Loading speed, downtime, dysfunctional working checkout process, and any other issues that affect store performance are called perforce issues. These challenges disrupt customer experience and make them leave your website.  
• Security issues: Financial frauds, phishing, Malware, Spamming, DoS & DDoS attack, Exploitation (SQL & SQLi), Bots, MITM (Man in the Middle), Brute force, and e-Skimming are some of the major security issues. However, all these issues can harm the business if not addressed on time.  
• Customer engagement issues: Confusing navigations, poor UI/UX, low bandwidth, disconnected data system, and Omnichannel strategies are crucial factors that lead to bad customer engagement. Therefore, if you have expert Magento 2 store support, they can quickly fix it towards a rising revenue.   
• Business adapts: With ever-evolving customer requirements, the latest trends, and revolutionary technologies, an ideal business is one that customizes itself daily. If your business is not adaptive to current trends and market standards, you may lose the competition.  
• Outreach recovery process: When the themes, extensions, and hosting start behaving irrespectively, an eCommerce store becomes highly contagious to cyberattacks and hacking. In such scenarios, Magento 2 maintenance service can help you handle such situations in real time.   

• Design & content issues: Failing both the design and content quality can potentially decrease customer engagement in your store. Make sure you update the content and design as per the customer’s requirements. However, analyzing the unappreciated factors of your website is part of an expert job and must be addressed under expert supervision.   

What are the most crucial Magento 2 maintenance services?  

Now that you are well aware of the challenges and issues faced by Magento 2, let’s explore its services to have a smooth Magento eCommerce store:  

• Basic UI/UX changes: User experience and user interface require timely updates. It might be something you feel like changing in your eCommerce website or addressing an issue. Magento UI/UX design service experts work on the design of your eCommerce store and ensure your business preferences get streamlined with the customer’s needs.   
• Store troubleshooting: A Magento store encounters many problems like outdated design, absence of backup, lack of on-page optimization, broken links, no backups, and so on that need to get troubleshooted instantly.  

• Monthly store backup/regular backup: If you are looking for someone who can take regular backups for your Magento store, hire Magento developers from a well-renowned Magento 2 development company. Whether you want a monthly update or fix a time limit, the experts will take care of it professionally.  
• Load speed testing: If your Magento store encounters performance issues like loading speed, the Magento developers will suggest you this service to which, they shall check the speed and website parts & functions that may negatively impact your website loading speed.
• Browser compatibility testing: Website visitors use numerous browsers to search like Google Chrome, Internet Explorer, Safari, Opera, Mozilla Firefox, and more. However, if your website is not compatible with any one search engine, you may lose potential customers. Therefore, under this service, Magento experts will test the browser’s compatibility, and address the issues.   

Summary  

An eCommerce website maintenance like Magento is a vast topic with varied services. If you are looking for specific maintenance service for your Magento eCommerce store, we are here to assist you.   

Hire Magento 2 developers from our well-renowned expert team and they shall guide you with the best market trends and eCommerce store services.

What is Magento 2 Marketing Automation? Is It Effective for Ecommerce Business?

According to a recent report, more than 270,000 merchants have chosen Magento for their eCommerce business. So, what are you waiting for?   

Investing in a popular and highly-influential tool for Magento marketing automation is a wise decision to excel in your online business. But, what about the complexities and challenges, which nobody talks about? Read this blog to find out!  

Running an eCommerce business under the guidance of a well-renowned Magento 2 development company will bring growth in brand popularity and generate impressive sales revenue. In this blog, we shall guide you with the best Magento Marketing Automation tools that help strengthen business performance. 

What is Magento 2 Marketing Automation?  

This software is built into the core of the Content Management System or integrated to handle a massive range of marketing and sales operation. This technology is specially designed to promote growth and sales revenue for businesses. Some of the Magento marketing-related functionalities include:  

• Promotions  
• SEO  
• Communications  
• Customer engagement  
• Advertisements  
• Customer review management  
• Discounts  
• Sales  

The perfect combination of automated emails, social media posts, and campaigns are some of the greatest means to engage with more customers. Also, the marketing automation tips are all about dealing with and managing such work operations.   

What is the significance of Marketing Automation in eCommerce?  

Let’s see why Magento marketing automation is so popular among eCommerce business merchants: 

• Advanced Magento modules help automate the functionalities of collecting reviews about the products and services  
• With Magento Plugins, merchants can assign discounts and offer to the customers to grab their attention and brand loyalty  
• Boost sales on the product to gain attention from the customers and generate better revenue  
• These smart Magento tools help reward the customers to ease their journey and experience effortless shopping  
• Marketing automation tools help businesses to track online engagement and gather crucial information to build marketing strategies. It ensures a solution to retain customers for a longer period  
• Integration tools for marketing in Magento 2 help identify potential leads and personalize the content on the platform for a hassle-free user experience  

To leverage all these benefits and perks, businesses must hire Magento 2 developer from a trusted agency who can add the extensions best suited for your existing Magento store functionality.

Why is Magento the best for marketing automation?  

To understand why Magento is the best option for marketing automation in the eCommerce business, let’s first discuss the top benefits of choosing Magento for this process:  

1. Enhanced productivity  

With Magento marketing automation tools, businesses can build strategy, solutions, and creative opportunities to handle tasks in the business. It brings workflow automation that again saves hours and money, which the retailers can invest in their company’s growth by brainstorming new, innovative ideas.  

2. Generate leads  

With the right Magento marketing tool, businesses can build strong customer relationships, which will help them nurture the leads and customize the platform according to the user’s demands and preferences. A personalized user experience is a powerful strategy to build a strong bond with the customers and win their loyalty over brands.   

3. Refined user experience  

Integrating the most advanced Magento marketing automation tools from the Magento marketplace helps businesses to make a personalized approach to their target audience. Modern customers expect great attention from the brand and avoid irreverent offers. The right Magento 2 plugins will help offer seamless interaction and build long-term relationships with them.  

4. Support from multiple channels  

To achieve successful sales growth, it is crucial to understand the leads and define the group. This method of using the Magento Marketing Automation tools helps generate enhanced personalized content and aims for higher conversions via multiple channels.  

5. Great business revenue  

Around 76% of the business owners that have dealt with marketing automation have witnessed a positive impact on their business sales growth. You only need the proper tools, knowledge, and expert assistance to leverage the tool’s benefits and perks. 

Summary   

Are you looking for the best Magento 2 marketing automation tools? We are here to help. Our Magento 2 SEO audit service and development processes are seamless and hassle-free because we value your time and take care of the technical difficulties so that you can primarily focus on your business growth.